Summer is approaching.

And this season's skincare language is very clear:

Soft, not shiny.

Tactile, not showy.

Truly hydrated. Truly healthy.

A new skin trend is on our radar this summer: Butter Skin.

A skin appearance that is as soft as butter, as smooth as satin, and has an inner glow.

But this isn't just for the face.

Now it's the body's turn.

🧈 What is Butter Skin?

Butter skin means skin that retains moisture, has an even tone, and looks bronzed and healthy.

It doesn't have an exaggerated shine on the skin's surface; instead, it appears to have an inner softness, a natural glow.

When combined with the summer sun, this effect takes on a whole new dimension:

Radiant but light. Bronzed but elegant.

And the best part?

This look doesn't require hours under the sun.

✨ Butter Skin Look in 3 Steps

1. Start with exfoliation

The first step to soft skin: purification.

Weekly body exfoliation removes dead skin cells, preparing your skin for light.

2. Intense but light moisture

Ingredients like shea butter and hyaluronic acid, which moisturize without weighing down the skin's surface, are the foundation of butter skin texture.

3. Radiance + Bronze (that final touch)

We can't give too many details yet, but...

A formula that will add a bronzed warmth and an inner glow to your skin might be with you very soon.

A touch that glides over your skin…

An elegant glow reflected in the sun…

And an innovation that will be the answer to the famous "what did you use?" question.

As you prepare for summer, make room for this new experience that will become a part of your routine.

You may not know its name yet…

But your skin is ready to meet it.

Stay tuned.